Concept Video

Hi followers,

This unfortunately, but invitably is our last post to this blog.
Below is the last result we will publish on this blog, our short video explaining our final concept: ClimbUP

The video, among the other submissions from other groups, is uploaded on the CMID course's videostream.

All reactions are very welcome, so leave us a message!
Goodbye from all group members,

Signing out, SpoorDrie




Or the embedded YouTube version:

Project Evaluation & Reflection

Hi followers,

Here is the project evaluation of our team.
From now on only very little work for our project remains and we have just finished the video explaining our final concept. The video will be published on this blog soon, and can also be viewed among all other sumbissions from other teams in the CMID Course's video account.

Cmid Spoor3 Evaluation Of Our Own Project

View more documents from spoordrie.

Evaluation Of The Design

Below you will find the results of our user tests, using a preview version of our short video explaining our final concept.

Evaluation Of The Design

View more documents from spoordrie.

Detailed Visual Design Examples

Hiya followers,

In this post our detailed design, containing the screen layouts of the mobile phone application use, the website and the platform-screen that is displayed on the platforms at the station.
Use the arrows to browse through the Mobile phone, then website, and the platform-screen layouts.

CMID Spoor3 Detailed Design

View more presentations from spoordrie.

Movie storyboard

Hi followers,

Hereby we present the storyboard we made for our video. We have based it on the improved scenario that we made for the presentation of our media strategy.
Our video explaining our concept, will in turn be based on our storyboard.
The final video will be posted later on, and will be show during the final presentation on friday 22-01.

Wireframes

Dear followers,

Below are the long awaited wireframes. These were used for developing a final layout of our website, mobile phone application and platform-screen.

The final layouts are now (21-01) published on this blog.

Task Flow

After detailing our final cross media concept, we continued by creating flowcharts for the different platforms and media we use. The website and mobile phone have been seriously updated/changed to create better crossovers and increase accessibility.

Cmid Flowcharts

Download flowcharts

Spoor 3

Media Strategy & Conceptual Design Report

Hi followers,

(Scenario is included in the Media Strategy report!)

With feedback on our presentation we have detailed our concept so all aspects of it are clear. We now have a final crossmedia concept
From our last presentation we noticed people have difficulty understanding our concept explanation, and believe it to be more complicated than it is. So we have focused on creating a detailed and credible scenario to accompany our concept. The scenario is accompanied by images and gives an example of how Pieter, our persona, uses our crossmedia project.

Cmid Concept Report

Download this report

Spoor 3

Cmid Presentation 2 Concept Group F3

Dear followers,

Hearby we present you our concept presentation, of crossmedia design, we gave at 7 December at the faculty of Industrial Design in Delft

Cmid Presentation 2 Concept Group F3

View more presentations from spoordrie.

Concept Plan

This a a visualization of our concept. It features parties, platforms, media, and interactions.

• The involved parties are the users (travellers), and the creators/moderators of the final project.
• Platforms are mobile phones (GSM), the big screen, and the website.
• Interactions are visualized by the arrows, and their direction shows in what direction interaction (input and output/feedback) take place.

Concept Visualization

Here is a quick visual impression of what our project could look like in the new trainstation.
Basically an enormous screen located on the platforms.
It's presence is a visual cue for interested people to crossover to another platform; their mobile phone.

There could be additional (tangible) cues. For instance we imagined a yellow line swirling along the platform's floor leading up to an information post standing below the screen.

Presentation: Briefing

good afternoon followers,

Here is a link to the presentation on the briefing we gave last monday at studio 20, faculty of Industrial Design, in Delft.

Enjoy!

View more presentations from spoordrie.

Download Presentation


Spoor 3

Briefing

Hi followers,

After analysing the different parties, options and media we developed our briefing. This briefing will determine our future process on the theme arrival vs departure at spoorzone Delft.

View more documents from spoordrie.

Download


Spoor 3

Parties and Platforms

Hello followers,

Below you will find an overview of the parties involved with the spoortunnel project and the different platforms & media they have access to at this time.





Spoor 3

×Media Projects Findings

We have now created a simple document listing crossmedia project examples and categorized them using the 4 layers of Cross-Media. In order to get useful information for our own project we have started with describing good, bad and remarkable features of all these separate projects on paper. A digital conversion of these ' ratings' will follow soon.

More importantly however, we have combined these good/bad/remarkable trends, similarities and features of all these projects in a general points of interest list. The next step is to get recommendations for our own project from this list. We hope this information proves useful for other groups too, so below you will find our points of interest. (currently 12, though this will undoubtedly increase)

1. Many crossmedia projects are often used for commercial marketing purposes, but don't háve to be.
2. Crossmedia projects can be combined and marketed alongside a new product.
3. Making use of popular personalities/celebrities is common in advertising, and is extensively used in commercial crossmedia projects as well. e.g: popularity can be used to generate new popularity for example a project, service or product.
4. Organized quests and searches, (like treasure- or manhunts) have been used succesfully in multiple crossmedia projects.
5. Social profiling sites are used extensively in many crossmedia projects.
6. Target groups have to be aware of a crossmedia project, in order for it to have any effect.
7. Crossmedia projects seem to only be disliked if people's expectations about it are not met. On top of that people seem to have more expectations about useability and the interaction with digital applications, than about the entire goal of the project.
8. The boundary between creative advertising and crossmedia projects is sometimes very vague.
9. It seems creators/commissioners of crossmedia projects have better acces to more platforms than target groups.
10. Humor is often used as a component of a crossmedia project.
11. Some crossmedia projects require fees in order to be used, some are free.
12. The succes of crossmedia projects is often measured in a (percentual) increase of:

• Traffic; to a website, store, venue etc.
• # Buyers or payments; products, services etc.
• Registrations or applications; for webaccounts, jobs, testdrives etc.
• Involvement or popularity; # attendees, forum posts, Google search hits, etc

Hope these points of interest are useful to any of you. And if they are/are not; feedback please!

SpoorDrie

Fishy

Are fishes a 'platform' for cross media, or is this just creative advertisement?

We'd like it if other groups helped decide, or at least discuss about what this or cross media means.

Spoor3

Our team

Hajimemashite! Japanese for 'how do you do', which means something like: 'Hallo, en aangenaam kennis te maken!' in Dutch

We are group f3, and our teamname is Spoor Drie, we have four members:

Victor, Faysal, Robert & Tim

Over the next two months we will design a cross media project around the Spoorzone Delft project, on behalf of the faculty of Industrial Design at the TU Delft.

For our design we shall use different platforms and/or media to develop a new product or service, or a combination of both.

In this quarter (09-11 to 29-01, 2009) you will be able to follow the progress of our project on this blog. We shall publish research we did, results and inspiration. During this time we will provide feedback on the progress of 3 teamblogs of our student colleagues. The urls of these blogs will be added later on.

In the first week we will start by searching for other cross-media projects, visit the information center Delft Bouwt, and start formulating our own project briefing. And last but not least we will start to develop and structure our teamblog, starting with this post.

(All feedback and suggestions are always welcome on this blog!)

Spoor3

Raw info over cross media projecten

A short websearch on examples of cross media projects yielded a number of interesting links (below).

Our next step is to analyze these projects and ideas; looking at resemblances, categorizing using the appropriate layers (CM1-CM4), en use all this for inspiratie.

The main goal of this analysis is to combine it with the information we get from Delft Bouwt in order to formulate our own project briefing.

Single projects :

Eclectro Last.fm Lovewall

Lost tv show (header 'other media')

Bluetooth invitation/advertisement

Endemol gameshow/webgame

Collections of projects:

Spin awards for Cross-media '07/'08

Crossmediaform weblog

General information:

Short explanation what crossmedia is

Presentation on business-applications of cross-media projects

Spoor3

Kickoff

1st!