Media Strategy & Conceptual Design Report

Hi followers,

(Scenario is included in the Media Strategy report!)

With feedback on our presentation we have detailed our concept so all aspects of it are clear. We now have a final crossmedia concept
From our last presentation we noticed people have difficulty understanding our concept explanation, and believe it to be more complicated than it is. So we have focused on creating a detailed and credible scenario to accompany our concept. The scenario is accompanied by images and gives an example of how Pieter, our persona, uses our crossmedia project.

Cmid Concept Report

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Spoor 3

Concept Plan

This a a visualization of our concept. It features parties, platforms, media, and interactions.

• The involved parties are the users (travellers), and the creators/moderators of the final project.
• Platforms are mobile phones (GSM), the big screen, and the website.
• Interactions are visualized by the arrows, and their direction shows in what direction interaction (input and output/feedback) take place.