good afternoon followers,
Here is a link to the presentation on the briefing we gave last monday at studio 20, faculty of Industrial Design, in Delft.
Download Presentation
Spoor 3
woensdag 25 november 2009
Parties and Platforms
Hello followers,
Below you will find an overview of the parties involved with the spoortunnel project and the different platforms & media they have access to at this time.
Spoor 3
Below you will find an overview of the parties involved with the spoortunnel project and the different platforms & media they have access to at this time.
Spoor 3
maandag 16 november 2009
×Media Projects Findings
We have now created a simple document listing crossmedia project examples and categorized them using the 4 layers of Cross-Media. In order to get useful information for our own project we have started with describing good, bad and remarkable features of all these separate projects on paper. A digital conversion of these ' ratings' will follow soon.
More importantly however, we have combined these good/bad/remarkable trends, similarities and features of all these projects in a general points of interest list. The next step is to get recommendations for our own project from this list. We hope this information proves useful for other groups too, so below you will find our points of interest. (currently 12, though this will undoubtedly increase)
More importantly however, we have combined these good/bad/remarkable trends, similarities and features of all these projects in a general points of interest list. The next step is to get recommendations for our own project from this list. We hope this information proves useful for other groups too, so below you will find our points of interest. (currently 12, though this will undoubtedly increase)
- Many crossmedia projects are often used for commercial marketing purposes, but don't háve to be.
- Crossmedia projects can be combined and marketed alongside a new product.
- Making use of popular personalities/celebrities is common in advertising, and is extensively used in commercial crossmedia projects as well. e.g: popularity can be used to generate new popularity for example a project, service or product.
- Organized quests and searches, (like treasure- or manhunts) have been used succesfully in multiple crossmedia projects.
- Social profiling sites are used extensively in many crossmedia projects.
- Target groups have to be aware of a crossmedia project, in order for it to have any effect.
- Crossmedia projects seem to only be disliked if people's expectations about it are not met. On top of that people seem to have more expectations about useability and the interaction with digital applications, than about the entire goal of the project.
- The boundary between creative advertising and crossmedia projects is sometimes very vague.
- It seems creators/commissioners of crossmedia projects have better acces to more platforms than target groups.
- Humor is often used as a component of a crossmedia project.
- Some crossmedia projects require fees in order to be used, some are free.
- The succes of crossmedia projects is often measured in a (percentual) increase of:
- Traffic; to a website, store, venue etc.
- # Buyers or payments; products, services etc.
- Registrations or applications; for webaccounts, jobs, testdrives etc.
- Involvement or popularity; # attendees, forum posts, Google search hits, etc
Hope these points of interest are useful to any of you. And if they are/are not; feedback please!
SpoorDrie
vrijdag 13 november 2009
Fishy
Are fishes a 'platform' for cross media, or is this just creative advertisement?
We'd like it if other groups helped decide, or at least discuss about what this or cross media means.
Spoor3
woensdag 11 november 2009
Our team
Hajimemashite! Japanese for 'how do you do', which means something like: 'Hallo, en aangenaam kennis te maken!' in Dutch
We are group f3, and our teamname is Spoor Drie, we have four members:
Victor, Faysal, Robert & Tim
Over the next two months we will design a cross media project around the Spoorzone Delft project, on behalf of the faculty of Industrial Design at the TU Delft.
For our design we shall use different platforms and/or media to develop a new product or service, or a combination of both.
In this quarter (09-11 to 29-01, 2009) you will be able to follow the progress of our project on this blog. We shall publish research we did, results and inspiration. During this time we will provide feedback on the progress of 3 teamblogs of our student colleagues. The urls of these blogs will be added later on.
In the first week we will start by searching for other cross-media projects, visit the information center Delft Bouwt, and start formulating our own project briefing. And last but not least we will start to develop and structure our teamblog, starting with this post.
(All feedback and suggestions are always welcome on this blog!)
Spoor3
Raw info over cross media projecten
A short websearch on examples of cross media projects yielded a number of interesting links (below).
Our next step is to analyze these projects and ideas; looking at resemblances, categorizing using the appropriate layers (CM1-CM4), en use all this for inspiratie.
The main goal of this analysis is to combine it with the information we get from Delft Bouwt in order to formulate our own project briefing.
Single projects :
Lost tv show (header 'other media')
Collections of projects:
General information:
Presentation on business-applications of cross-media projects
Spoor3
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