Wow, that's awesome. I think it's a playful and inventive way to gather attention from the public. Although it's essentially not a crossmedium (because there's no other piece of information besides the company name and it's tagline) it does make me wonder how such 'installation art' can be applied in an interactive way, or be linked to other media. It's inspiring!
Wow, that's awesome. I think it's a playful and inventive way to gather attention from the public. Although it's essentially not a crossmedium (because there's no other piece of information besides the company name and it's tagline) it does make me wonder how such 'installation art' can be applied in an interactive way, or be linked to other media. It's inspiring!
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